Monday, October 11, 2010
Diet Pepsi Ad
Anyone who sees this ad could assume is for a beauty product... But no, it's "only" for the new Sexy Drink of the year...
The ad consists of a plain pink background, with a delicate font that says “New Pepsi Light, Sexy Drink”. A woman, skinny with her hair up, spraying the diet Pepsi can she’s holding as if it were perfume with the spray of the soda. The girl is also pretty plain in terms of clothing, just a plain sleeveless top, and her hair tied into a top bun. She looks like one of those supermodel figures with very slender bodies. And from my perspective, this ad encourages women to diet themselves to attain such a body type. The ad is trying to appeal to the desire of women of being attractive.
This ad is obviously intended for woman, especially those who want to diet. It is made for the very feminine, delicate girl who diets to maintain her beauty and obviously drinking this new diet Pepsi can do. The poster encourages the concept of a thin model figure for all women to want. And mentioning the word “sexy”, it also gives the message that it can help a woman be sexier inside and out. The way the model is moving also creates a sense of delicacy and beauty.
The model has her hair up, and apparently seems like she is finishing putting on her make up, and she is spraying the Pepsi as perfume. All these things create beauty, and by using it as such, the idea that the diet Pepsi helps you becomes beautiful is also again stated. However, it can be said that it encourages certain views on beauty and what a woman should do to become such a lady. The advertisement enforces what women should do whether or not it is healthy or even good to do so, and how the rest of society should react to those who do or do not follow such a trend.
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